Consumer Confusion im Handel - Marketing-Management (Paperback)
  • Consumer Confusion im Handel - Marketing-Management (Paperback)
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Consumer Confusion im Handel - Marketing-Management (Paperback)

(author), (foreword)
£67.99
Paperback 352 Pages / Published: 28/07/2005
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Markus Schweizer identifiziert im Zuge der Skalenentwicklung fur Consumer Confusion die Ausloser fur die Konfusion der Konsumenten und bestimmt die Reduktionsstrategien. Er stellt ein Positionierungs- und Profilierungskonzept vor, das die Entwicklung von Kundenorientierung und -begeisterung unterstutzen soll.

Publisher: Deutscher Universitats-Verlag
ISBN: 9783824483587
Number of pages: 352
Weight: 453 g
Dimensions: 210 x 148 x 19 mm
Edition: 2005 ed.

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