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Consumer behaviour (Paperback)
  • Consumer behaviour (Paperback)
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Consumer behaviour (Paperback)

(editor), (editor)
£58.95
Paperback 464 Pages / Published: 27/01/2015
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The study of consumer behaviour provides invaluable insight into consumer information processing, decision-making and buying patterns, regardless of generation or culture. It therefore should form a critical part of marketing plans, strategies, public policy and ethics, and has a considerable impact on business decisions. This fascinating subject also helps us understand our own consumer patterns: when, why and where we buy certain items, why we use them in certain ways, and how we dispose of them.

Publisher: Juta & Company Ltd
ISBN: 9781485102557
Number of pages: 464
Edition: 3rd ed

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