We regret that due to the technical limitations of our site, we are unable to offer eBooks or Audio Downloads to customers outside of the UK.

For further details please read our eBooks help.

Consumer Behaviour: A European Perspective (Paperback)
  • Consumer Behaviour: A European Perspective (Paperback)

Consumer Behaviour: A European Perspective (Paperback)

, , ,
£52.99
Paperback Published: 16/11/2009
  • Not available

This product is currently unavailable.

  • This item has been added to your basket

This book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure provides a multi-disciplinary approach, including the latest data for profiling European consumers. The book shows how research and concepts in consumer behaviour can inform and be applied to broader strategic marketing issues. Suitable for undergraduate or postgraduate business and marketing students

Publisher: Pearson Education Limited
ISBN: 9780273717263

You may also be interested in...

Your review has been submitted successfully.

View your review