Consumer Behaviour: A Practical Guide - Routledge Library Editions: Consumer Behaviour (Hardback)
  • Consumer Behaviour: A Practical Guide - Routledge Library Editions: Consumer Behaviour (Hardback)

Consumer Behaviour: A Practical Guide - Routledge Library Editions: Consumer Behaviour (Hardback)

£80.00
Hardback Published: 26/11/2014
  • We can order this

Usually despatched within 3 weeks

  • This item has been added to your basket

Check Marketplace availability

This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model for the consumer buying process. The book conlcudes with detailed models of consumer choice.

Publisher: Taylor & Francis Ltd
ISBN: 9781138832367

You may also be interested in...

Your review has been submitted successfully.

We would love to hear what you think of Waterstones. Why not review Waterstones on Trustpilot?


Review us on Trustpilot