Consumer Behaviour: Understanding Consumer Psychology and Marketing (Paperback)
  • Consumer Behaviour: Understanding Consumer Psychology and Marketing (Paperback)
zoom

Consumer Behaviour: Understanding Consumer Psychology and Marketing (Paperback)

£19.99
Paperback 480 Pages / Published: 16/06/2016
  • We can order this

Usually dispatched within 4-6 weeks

  • This item has been added to your basket
Consumer Behaviour: Understanding Consumer Psychology and Marketing sheds more light on this dynamic field of study by focusing on how both internal and external factors impact the consumer decision making process. The latest perspectives and theories have been incorporated to provide students with a solid foundation, as well as plenty of examples which focus on how this theory can be applied in order to understand buyer behaviour in the South African market place.

Publisher: Oxford University Press Southern Africa
ISBN: 9780195999327
Number of pages: 480
Weight: 590 g
Dimensions: 240 x 169 x 19 mm

You may also be interested in...

The Customer-centric Blueprint
Added to basket
The Practice of Market Research
Added to basket
Marketing Research Essentials
Added to basket
Trend Forecaster's Handbook
Added to basket
Business to Business Marketing
Added to basket
Marketing Research: Tools and Techniques
Added to basket
Herd
Added to basket
£12.99
Paperback
Hooked
Added to basket
£12.99
Hardback
Decoded - the Science Behind Why We Buy
Added to basket
Mastering Services Pricing
Added to basket
POWERLINES
Added to basket
£18.99
Book

Reviews

Please sign in to write a review

Your review has been submitted successfully.