Consumer Behavior, Global Edition (Paperback)
  • Consumer Behavior, Global Edition (Paperback)

Consumer Behavior, Global Edition (Paperback)

(author), (author)
Paperback 496 Pages / Published: 15/05/2014
  • We can order this

Usually dispatched within 2 weeks

  • This item has been added to your basket

For undergraduate and graduate consumer behavior courses.

The text that set the standard for consumer behavior study.

Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.

MyMarketingLab for Consumer Behavior is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning.

Please note that the product you are purchasing does not include MyMarketingLab.


Join over 11 million students benefiting from Pearson MyLabs.

This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMarketingLab to accelerate your learning? You need both an access card and a course ID to access MyMarketingLab.

These are the steps you need to take:

1. Make sure that your lecturer is already using the system

Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.

2. Check whether an access card has been included with the book at a reduced cost

If it has, it will be on the inside back cover of the book.

3. If you have a course ID but no access code, you can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMarketingLab (ISBN:9780273787419)

4. If your lecturer is using the MyLab and you would like to purchase the product...

Go to to buy access to this interactive study programme.

For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit

Publisher: Pearson Education Limited
ISBN: 9780273787136
Number of pages: 496
Weight: 988 g
Dimensions: 276 x 216 x 16 mm
Edition: 11th edition

You may also be interested in...

The Customer Rules
Added to basket
How to Have Your Cake and Eat it too
Added to basket
On Purpose
Added to basket
Raving Fans!
Added to basket
Successful Customer Service
Added to basket
The Service Innovation Handbook
Added to basket
The Buzz
Added to basket
How To Become A Rainmaker
Added to basket
Brilliant Customer Service
Added to basket
Added to basket
Customer's New Voice
Added to basket


Please sign in to write a review

Your review has been submitted successfully.