Consumer Behavior (Hardback)
  • Consumer Behavior (Hardback)
Hardback Published: 28/07/2009
  • Not available

This product is currently unavailable.

  • This item has been added to your basket

Check Marketplace availability

For undergraduate and graduate consumer behavior courses. The text that set the standard for consumer behavior study. Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. The tenth edition captures the impact of new media on consumer behavior and focuses on the marketer's ability to learn more about customers' purchases in order to implement a strategy with greater precision.

Publisher: Pearson Education (US)
ISBN: 9780135053010

You may also be interested in...

Your review has been submitted successfully.

We would love to hear what you think of Waterstones. Why not review Waterstones on Trustpilot?

Review us on Trustpilot