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Consumer Behavior (Hardback)
  • Consumer Behavior (Hardback)
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Consumer Behavior (Hardback)

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£157.99
Hardback Published: 28/07/2009
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For undergraduate and graduate consumer behavior courses. The text that set the standard for consumer behavior study. Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. The tenth edition captures the impact of new media on consumer behavior and focuses on the marketer's ability to learn more about customers' purchases in order to implement a strategy with greater precision.

Publisher: Pearson Education (US)
ISBN: 9780135053010
Weight: 1490 g
Dimensions: 276 x 216 x 25 mm
Edition: United States ed of 10th revised ed

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