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Consumer Behavior: Building Marketing Strategy (Hardback)
  • Consumer Behavior: Building Marketing Strategy (Hardback)
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Consumer Behavior: Building Marketing Strategy (Hardback)

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£143.99
Hardback 832 Pages / Published: 16/03/2012
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"Consumer Behavior: Building Marketing Strategy" provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.

Publisher: McGraw-Hill Education - Europe
ISBN: 9780073530048
Number of pages: 832
Weight: 4 g
Dimensions: 304 x 215 mm
Edition: 12th Revised edition

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