Consumer Behavior and Culture: Consequences for Global Marketing and Advertising (Paperback)Marieke De Mooij (author)
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- A new chapter (Chapter 7) is included to bring together the existing and new material on communication, culture, and media behaviour.
- Implications to international marketing and advertising have been removed from the previous edition's Chapter 8 and are integrated in each chapter where appropriate, including relevant advertisements, so that students can understand the real-world implications of the research.
- All data, charts, tables and additional material have been updated
Publisher: SAGE Publications Inc
Number of pages: 424
Weight: 650 g
Dimensions: 231 x 187 x 18 mm
Edition: 2nd Revised edition