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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising (Paperback)
  • Consumer Behavior and Culture: Consequences for Global Marketing and Advertising (Paperback)
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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising (Paperback)

(author)
£65.00
Paperback 424 Pages / Published: 16/11/2010
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The Second Edition presents an empirically-based model for integrating culture with consumer behaviour and contains the following updates:

- A new chapter (Chapter 7) is included to bring together the existing and new material on communication, culture, and media behaviour.

- Implications to international marketing and advertising have been removed from the previous edition's Chapter 8 and are integrated in each chapter where appropriate, including relevant advertisements, so that students can understand the real-world implications of the research.

- All data, charts, tables and additional material have been updated

Publisher: SAGE Publications Inc
ISBN: 9781412979900
Number of pages: 424
Weight: 650 g
Dimensions: 231 x 187 x 18 mm
Edition: 2nd Revised edition

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