Connecting with Customers: Making the Most of the Networked World (Hardback)
  • Connecting with Customers: Making the Most of the Networked World (Hardback)

Connecting with Customers: Making the Most of the Networked World (Hardback)

£29.99
Hardback Published: 17/08/2015
  • We can order this

Usually despatched within 3 weeks

  • This item has been added to your basket

Check Marketplace availability

Connecting with Customers dispels the common misconception that brands are at the center of a consumer's universe. This ground-breaking book combines business strategy with technological insights and cultural understanding to explore how the world of business is changing, and how businesses can ultimately reconnect with consumers while achieving business goals. Hallam analyses the behavior and psychology of networks in-depth to reveal how businesses can understand what people want and how to communicate it to them effectively. This accessible and engaging book features interviews, case studies and practical guides for businesses, and defines some core principles for connecting with customers that current and future businesses can build upon.

Publisher: Palgrave Macmillan
ISBN: 9781137397195

You may also be interested in...

Your review has been submitted successfully.

We would love to hear what you think of Waterstones. Why not review Waterstones on Trustpilot?


Review us on Trustpilot