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Conflicting Accounts: The Creation and Crash of the  Saatchi and Saatchi Advertising Empire (Paperback)
  • Conflicting Accounts: The Creation and Crash of the  Saatchi and Saatchi Advertising Empire (Paperback)

Conflicting Accounts: The Creation and Crash of the Saatchi and Saatchi Advertising Empire (Paperback)

Paperback 400 Pages / Published: 08/04/1998
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On December 16, 1994, a bloodletting took place in the stylish sixth-floor boardroom at Saatchi & Saatchi Company PLC, once the world's largest advertising agency holding company. Maurice Saatchi, the forty-eight-year-old chairman who co-founded the company in 1970 with his older brother Charles, was fired by the board of directors under threat by the firm's largest shareholders. Less than a month later, Maurice started a rival ad agency and quickly snapped up former Saatchi & Saatchi clients, most importantly British Airways. Kevin Goldman traces every step the Saatchi brothers took, from their youth as Iraqi Jewish immigrants in North London to their business merger in 1970, when, with little more than sheer audacity, they opened an ad agency with a full-page announcement ad in the London Sunday Times. Through bold and brash actions, the agency began an acquisition binge, taking over many of the ad industry's giants, including Ted Bates, Backer & Spielvogel, Dancer Fitzgerald Sample, and Garland-Compton, to become the number one ad company in the world. However, once they acquired a company, the brothers lost interest, often refusing to meet with its executives again. This disdain would come back to haunt them. Built into the Saatchi story is the bigger picture of the dramatic changes in advertising in the 1980s, such as the merger mania and ad agency consolidations that swept Madison Avenue, including the British takeover of major agencies. The story of the decline and crash of Saatchi & Saatchi is a universal tale of corporate greed and ineffective management. It is the story of an ugly, publicly fought civil war in an industry that is supposed to know the steep price paid for animage run amok.

Publisher: Simon & Schuster
ISBN: 9780684835532
Number of pages: 400
Weight: 540 g
Dimensions: 214 x 140 x 26 mm

JONATHAN ALTER "Don Hewitt, the legendary creator of "60 Minutes", once said that Kevin Goldman knew more about what was going on at CBS than he did. The same is now true of the advertising business. Kevin Goldman is an ace reporter, deep inside the biggest, most colorful crackup in the history of advertising. The rise, fall, and rise of the Saatchis illuminates not just their business but global business in general in the 1990s. Goldman tells us how it really works."
KEN AULETTA "Fans of great storytelling will love "Conflicting Accounts". The characters in this soap opera often behave in mad and seamy ways. But there are these differences: this wonderful yarn is true and their behavior has important, and depressing, consequences for the public."
DAN RATHER "Kevin Goldman is a first-rate reporter and, it turns out, a first-rate author as well. "Conflicting Accounts" is an engrossing case study of the advertising business as practiced on the grandest possible scale. A supremely astute observer, Kevin Goldman provides sharply etched portraits of some of the most fascinating figures in the modern financial world. Anyone interested in the realities of business today will want to read "Conflicting Accounts", as it details the rise and fall of a colossal empire, the clash of mighty ambitions, and the fiercely competitive jungle that is the world marketplace."

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