In Confidence Culture, Shani Orgad and Rosalind Gill argue that imperatives directed at women to "love your body" and "believe in yourself" imply that psychological blocks hold women back rather than entrenched social injustices. Interrogating the prominence of confidence in contemporary discourse about body image, workplace, relationships, motherhood, and international development, Orgad and Gill draw on Foucault's notion of technologies of self to demonstrate how "confidence culture" demands of women near-constant introspection and vigilance in the service of self-improvement. They argue that while confidence messaging may feel good, it does not address structural and systemic oppression. Rather, confidence culture suggests that women-along with people of color, the disabled, and other marginalized groups-are responsible for their own conditions. Rejecting confidence culture's remaking of feminism along individualistic and neoliberal lines, Orgad and Gill explore alternative articulations of feminism that go beyond the confidence imperative.
Publisher: Duke University Press
Number of pages: 256
Dimensions: 229 x 152 mm
"Shani Orgad and Rosalind Gill's brilliant study of the intersections within and between 'confidence culture' and neoliberal capitalism makes a vital contribution to how we think about gender, the body, and media. Complicating analyses on both the media representation and the user applications of the contemporary confidence movement, this crucially important book will appeal to media studies, American studies, and feminist scholars as well as a wide public audience." -- Sarah Banet-Weiser, author of * Empowered: Popular Feminism and Popular Misogyny *