• Sign In
  • Help
  • My Basket0
Conducting Research Surveys Via E-mail and the Web (Paperback)
  • Conducting Research Surveys Via E-mail and the Web (Paperback)
zoom

Conducting Research Surveys Via E-mail and the Web (Paperback)

(author), (author), (author), (author)
£15.99
Paperback 112 Pages / Published: 01/01/1999
  • We can order this

Usually despatched within 2 weeks

  • This item has been added to your basket

Check Marketplace availability

Internet-based surveys, although still in their infancy, are becoming increasingly popular because they are believed to be faster, better, cheaper, and easier to conduct than surveys using more-traditional telephone or mail methods. Based on evidence in the literature and real-life case studies, this book examines the validity of those claims. The authors discuss the advantages and disadvantages of using e-mail and the Web to conduct research surveys, and also offer practical suggestions for designing and implementing Internet surveys most effectively.

Publisher: RAND
ISBN: 9780833031105
Number of pages: 112
Weight: 245 g
Dimensions: 228 x 172 x 10 mm

You may also be interested in...

Decoding the New Consumer Mind
Added to basket
The Practice of Market Research
Added to basket
Marketing Research
Added to basket
Decoded - the Science Behind Why We Buy
Added to basket
Customer Analytics for Dummies
Added to basket
Consumer Behaviour
Added to basket
Why We Buy
Added to basket
£11.43
Paperback
Marketing Research
Added to basket
Marketing Research
Added to basket
Contagious
Added to basket
£8.99
Paperback
Hooked
Added to basket
£12.99
Hardback

Reviews

Please sign in to write a review

Your review has been submitted successfully.