This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face.
Publisher: Business Expert Press
Number of pages: 120
Weight: 198 g
Dimensions: 231 x 152 x 7 mm
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