Concurrent Marketing: Integrating Product, Sales and Service (Hardback)Frank V. Cespedes (author)
Hardback 240 Pages / Published: 30/11/1995
- Publisher out of stock
Concurrent Marketing examines certain "key interfaces" that exist between sales, marketing, and customer service. Shows how the field sales force serves as a crucial link in organizing and implementing marketing efforts, examines issues that can impede effective integration of the three groups, and provides specific examples of how different companies address these issues as they move toward interdependence.
Publisher: Harvard Business Review Press
Number of pages: 240
Weight: 660 g
Dimensions: 235 x 155 x 29 mm
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