BUSINESS COMMUNICATION: IN PERSON, IN PRINT, ONLINE, 8TH EDITION, offers a realistic approach to communication in today's organizations. The text covers the most important business communication concepts in detail, and thoroughly integrates coverage of today's social media and other communication technologies. Building on core foundational written and oral communication skills, the 8th edition helps readers make sound medium choices and provides guidelines and examples for the many ways people communicate at work. Readers learn how to create PowerPoint decks, use instant messaging and texting effectively at work, engage customers using social media, lead web meetings and conference calls, and more.
Publisher: Cengage Learning, Inc
Number of pages: 576
Weight: 1293 g
Dimensions: 246 x 189 x 20 mm
Edition: 8th Revised edition
"The pop-cultural references draw the readers in, and before they know it they are actively reading by engaging in the exercises. These exercises are well-supported by the truly practical advice that comes from successful business professionals."
"The number of real-world business examples and questions to the reader about what they predict for the future or see as important will engage the students better than my textbook's more formal approach."