This text shows how to develop intelligent computerized market tools to interact with customers, recognize individual needs and make persuasive offers. The book shows how to integrate marketing with print, CD-ROMs, Web-sites and transactional e-commerce systems.
Publisher: Chandler House Press,US ISBN: 9781886284579 Number of pages: 306 Weight: 726 g Dimensions: 235 x 193 x 22 mm
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