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Comportamiento del Consumidor (Paperback)
  • Comportamiento del Consumidor (Paperback)
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Comportamiento del Consumidor (Paperback)

(author), (author)
£54.99
Paperback 672 Pages / Published: 30/10/2014
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Este libro combina un fundamento en los conceptos clave de la psicologia, sociologia, y antropologia con un alto enfoque practico en las aplicaciones reales para el entorno de negocios de hoy. Incorpora la investigacion mas reciente y las practicas de negocios actuales, incluida una amplia cobertura de la emocion en la toma de decisiones del consumidor.

Publisher: Cengage Learning Editores S.A. de C.V.
ISBN: 9786075199573
Number of pages: 672
Weight: 1260 g
Dimensions: 260 x 216 x 28 mm
Edition: 6th edition

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