• Sign In / Register
  • Help
  • Basket0
Complete Guide to Publicity (Hardback)
  • Complete Guide to Publicity (Hardback)
zoom

Complete Guide to Publicity (Hardback)

(author)
£23.99
Hardback 256 Pages / Published: 01/01/1999
  • Not available

This product is currently unavailable.

  • This item has been added to your basket
Comprehensive and highly engaging, The Complete Guide to Publicity covers all aspects of planning and executing a successful publicity campaign, from defining publicity to explaining the key tools of the trade, from understanding the media and the opportunities it holds to staging photos, events, speeches, and benefits. This book is a must-have for savvy media professionals and PR novices alike. Praise for other titles by Joe Marconi: For Crisis Marketing: When Bad Things Happen to Good Companies: Crisis Marketing offers a valuable guide to what a company can do before a crisis occurs and how to get beyond it. I highly recommend this book. -- Christopher Forbes, Vice Chairman, Forbes magazine For Image Marketing: Using Public Perceptions to Attain Business Objectives: . . . another winning effort from Joe Marconi, the master of marketing pragmatism. -- Joe Cappo, Senior Vice President, International Crain Communications, Inc.

Publisher: NTC Publishing Group,U.S.
ISBN: 9780844200903
Number of pages: 256
Weight: 582 g
Dimensions: 234 x 163 x 22 mm

You may also be interested in...

Hooked
Added to basket
£12.99
Hardback
Raving Fans!
Added to basket
£7.99
Paperback
Marketing For Dummies
Added to basket
Marketing Management, Global Edition
Added to basket
The Sell
Added to basket
£14.99
Paperback
Contagious
Added to basket
£8.99
Paperback
Growth Hacker Marketing
Added to basket
Build a Brand in 30 Days
Added to basket
Selling
Added to basket
DK
£5.99
Paperback
Jab, Jab, Jab, Right Hook
Added to basket
100 Great Marketing Ideas
Added to basket
Get Up to Speed with Online Marketing
Added to basket
Sales for Non-Salespeople
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.