Competitive Strategy For Dummies (Paperback)
  • Competitive Strategy For Dummies (Paperback)
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Competitive Strategy For Dummies (Paperback)

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£15.99
Paperback 392 Pages / Published: 02/04/2009
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Fundamental to management thinking and economic theory, Competitive Strategy offers a framework for understanding the underlying forces of competition in industry and business. This book explains the ideas, theories and principles of Competitive Strategy in simple, straightforward terms. It shows readers how to use competitive tools and strategies to understand the underlying forces of competition in industry and business and apply them to assess industries, understand competitors, choose competitive positions and gain - and maintain competitive advantage. Chapters include: What Competitive Strategy actually isThe foundations of strategy and the five forces of competitionAssessing the competition and strategic management in actionDeveloping a competitive strategyLooking to the future and mergers and acquisitions

Publisher: John Wiley and Sons Ltd
ISBN: 9780470779309
Number of pages: 392
Weight: 732 g
Dimensions: 234 x 190 x 22 mm

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