Competitive Strategies for Service Organisations (Hardback)
  • Competitive Strategies for Service Organisations (Hardback)
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Competitive Strategies for Service Organisations (Hardback)

(author), (author)
£79.00
Hardback 327 Pages / Published: 19/07/1999
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This text pulls together the various analytical concepts, models and techniques of traditional corporate strategy against a backdrop of the service industry environment in the light of a new global context. It expounds the central role of the service industries and redefines them within a new international framework.

Publisher: Palgrave Macmillan
ISBN: 9780333716809
Number of pages: 327
Weight: 663 g
Dimensions: 234 x 156 x 25 mm

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