This text pulls together the various analytical concepts, models and techniques of traditional corporate strategy against a backdrop of the service industry environment in the light of a new global context. It expounds the central role of the service industries and redefines them within a new international framework.
Publisher: Palgrave Macmillan ISBN: 9780333716809 Number of pages: 327 Weight: 663 g Dimensions: 234 x 156 x 25 mm
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