Competitive Marketing: A Strategic Approach - Routledge Library Editions: Marketing (Hardback)John O'Shaughnessy (author)
- Not available
This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.
Publisher: Taylor & Francis Ltd
Number of pages: 762
Weight: 1520 g
Dimensions: 248 x 191 x 46 mm
`Every teacher of marketing should read this book...' Quarterly Review of Marketing
`Very comprehensive and engaging' Morris Holbrook, Columbia University
You may also be interested in...
Please sign in to write a review