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Competitive Advantage Through Information Technology (Paperback)
  • Competitive Advantage Through Information Technology (Paperback)
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Competitive Advantage Through Information Technology (Paperback)

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£55.99
Paperback 370 Pages / Published: 16/02/1996
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This MBA-level text can be used in an Management Information Systems, or Corporate Information Systems, or Executive Information Systems course. This project-based text focuses on using information technology (IT) for a competitive advantage and has a global emphasis. Students will analyze real companies and develop competitive strategies. Students will analyze original and published case studies throughout the text. The text builds to a major project where students will design an information technology strategy for a real business.

Publisher: McGraw-Hill Education - Europe
ISBN: 9780070112506
Number of pages: 370
Weight: 453 g
Dimensions: 238 x 190 x 22 mm

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