Comparative Analyses of the Perceived Brand Environments & Implications on Strategic Issues & Choice: Empirical & Comparative Evidence from Turkish & UK Brand Managers - Working Paper S. 2003-23 (Paperback)
  • Comparative Analyses of the Perceived Brand Environments & Implications on Strategic Issues & Choice: Empirical & Comparative Evidence from Turkish & UK Brand Managers - Working Paper S. 2003-23 (Paperback)
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Comparative Analyses of the Perceived Brand Environments & Implications on Strategic Issues & Choice: Empirical & Comparative Evidence from Turkish & UK Brand Managers - Working Paper S. 2003-23 (Paperback)

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Paperback 23 Pages / Published: 01/02/2004
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Publisher: University of Birmingham
ISBN: 9780704424487
Number of pages: 23
Dimensions: 29 x 4 mm

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