This path--breaking new textbook brings together the two key areas of business policy and industrial economics to provide students with a powerful new framework for understanding the factors which influence a firma s choice of strategy and the market consequences of these strategic choices. An ideal text for students of business strategy and industrial economics. A lecturera s manual is available free of charge to adopters.
Publisher: John Wiley and Sons Ltd
Number of pages: 320
Weight: 600 g
Dimensions: 246 x 174 x 24 mm
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