Communication Strategies: Write Your Incident Communication Plan Now (Paperback)Jim Preen (author)
Paperback Published: 30/08/2009
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A crisis is often provoked and inflamed by the media, and inept crisis communications will only make things worse. Organizations in crisis need more than a successful communications strategy - they need a crisis media strategy. While many books on crisis communication outline the ways in which organizations should deal with the media in a crisis, this practical guide demonstrates how to implement and deploy a thorough crisis media strategy that can help an organization not just overcome, but actually prosper in the full glare of the media.
Publisher: BSI Standards
Dimensions: 210 x 148 mm
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