Communication Skills for Conservation Professionals (Paperback)
  • Communication Skills for Conservation Professionals (Paperback)
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Communication Skills for Conservation Professionals (Paperback)

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£33.00
Paperback 480 Pages / Published: 21/07/2009
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This is a practical, inspiring book on achieving conservation goals through effective communication. Whether you are managing wetlands, protecting endangered species, or restoring ecosystems, you need to be able to communicate effectively in order to solve conservation and resource management problems. "Communication Skills for Conservation Professionals" can help you do just that - it is a practical and inspiring book that provides user-friendly guidance on achieving conservation goals through effective communication. Following introductory chapters that draw on research from communication, psychology, sociology, and education to highlight elements critical for effective communication, the book describes how to gather background information and target audiences, explains how public relations can influence attitudes and behaviours, and outlines how to design and conduct a communications campaign. In addition, it provides step-by-step guidance for using print, broadcast, and electronic mass media; demonstrates methods for developing public talks, interpretive brochures, exhibits, and trails; and, explores long-term conservation education strategies for students and adults. This second edition of a widely praised book, originally published in 1999, includes new material on working with stakeholders, volunteers, and other groups to multiply conservation success. It also expands on the use of electronic media with examples of conservation Web pages, blogs, e-newsletters, and other new media. The book's citations have been updated to include a host of Web sites and other electronic sources useful for planning and implementing communication programmes. "Communication Skills for Conservation Professionals" is a valuable addition to the conservationist's toolbox that will help scientists, managers, concerned citizens, and students communicate more effectively.

Publisher: Island Press
ISBN: 9781597263900
Number of pages: 480
Weight: 640 g
Dimensions: 229 x 153 x 23 mm
Edition: 2nd Revised edition


MEDIA REVIEWS
"In "Communication Skills for Conservation Professionals," Susan Jacobson presents a series of approaches to solving natural resource problems that allow those who were part of the problem to now be part of the solution. Her cookbook of examples should satisfy all who desire to use communications as a tool to improve resource conditions. This is a must-read for natural resource managers."
--Michael Whatley "Affiliate faculty, Colorado State University "
"Effective conservation action depends on clear communication to a range of different audiences. Susan Jacobson knows her audience and writes, and communicates with the same clarity that she espouses in this book."
--John G. Robinson "executive vice president and chief conservation officer "
"Conservation is a people problem. To find solutions, people must communicate their values, wishes and knowledge. Communication Skills for Conservation Professionals provides a guidebook for anyone starting, improving or evaluating a conservation program. Communication skills are often the determinants of our failures and successes."
--Dee Boersma "Wadsworth Endowed Chair in Conservation Science "
"In Communication Skills for Conservation Professionals, Susan Jacobson presents a series of approaches to solving natural resource problems that allow those who were part of the problem to now be part of the solution. Her cookbook of examples should satisfy all who desire to use communications as a tool to improve resource conditions. This is a must-read for natural resource managers."
--Michael Whatley "Affiliate faculty, Colorado State University "
"If you have been searching for a resource to design communication programs that contribute to conservation goals, then this book is for you. Supported by real-world examples of successful programs domestically and abroad, Communication Skills for Conservation Professionals offers jargon-free, practical suggestions for planning, implementing, and evaluating a variety of communication programs. "
--Michaela Zint "Associate Professor of environmental education and communication "

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