Your Waterstones card is changing, introducing...
TELL ME MORE
Communication Research Measures II: A Sourcebook - Routledge Communication Series (Paperback)
  • Communication Research Measures II: A Sourcebook - Routledge Communication Series (Paperback)
zoom

Communication Research Measures II: A Sourcebook - Routledge Communication Series (Paperback)

(author), (author), (author), (author), (author)
£51.99
Paperback 510 Pages / Published: 26/06/2009
  • We can order this

Usually despatched within 3 weeks

  • This item has been added to your basket

Expanding and building on the measures included in the original 1994 volume, Communication Research Measures II: A Sourcebook provides new measures in mass, interpersonal, instructional, and group/organizational communication areas, and highlights work in newer subdisciplines in communication, including intercultural, family, and health. It also includes measures from outside the communication discipline that have been employed in communication research.

The measures profiled here are "the best of the best" from the early 1990s through today. They are models for future scale development as well as tools for the trade, and they constitute the main tools that researchers can use for self-administered measurement of people's attitudes, conceptions of themselves, and perceptions of others. The focus is on up-to-date measures and the most recent scales and indexes used to assess communication variables.

Providing suggestions for measurement of concepts of interest to researchers; inspiring students to consider research directions not considered previously; and supplying models for scale developers to follow in terms of the work necessary to produce a valid and reliable measurement instrument in the discipline, the authors of this key resource have developed a significant contribution toward improving measurement and providing measures for better science.

Publisher: Taylor & Francis Inc
ISBN: 9780805851335
Number of pages: 510
Weight: 732 g
Dimensions: 229 x 152 x 30 mm

You may also be interested in...

Signs and Machines
Added to basket
Signs & Symbols
Added to basket
DK
£19.99
Hardback
On Dialogue
Added to basket
£15.99
Paperback
The Culture Map
Added to basket
£20.99
Hardback
Making Social Worlds
Added to basket
Communication Power
Added to basket
Reading People
Added to basket
Good to Talk?
Added to basket
£23.99
Paperback
The Master Switch
Added to basket
£10.99
Paperback
Vital Conversations
Added to basket
Effective Communication
Added to basket
Mastering Communication
Added to basket
Noise
Added to basket
£9.99
Paperback
Introducing Sociolinguistics
Added to basket
£28.99
Paperback

Reviews

Please sign in to write a review

Your review has been submitted successfully.