Communication for Development and Social Change (Paperback)Jan Servaes (editor)
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This volume follows the two-way horizontal model and increasingly makes use of many-to-many forms of communications to facilitate the understanding of people's perceptions, priorities and knowledge with its use of a number of tools, techniques, media and methods. It aims to give voice to those most affected by the development issue(s) at stake, allowing them to participate directly in defining and implementing solutions and identifying development directions.
Based on the assumption that authentic participation directly addresses power and its distribution in society, which often decreases the advantage of certain elite groups, the authors argue that structural and sustainable change necessitates the redistribution of power.
This collection offers perceptive insights and vivid examples to prove that the field of communication for development and social change is indeed vibrant.
Publisher: SAGE Publications Inc
Number of pages: 356
Weight: 680 g
Dimensions: 241 x 184 x 22 mm
This volume not only provides a broad-based introduction to the field of development communication but also adds rich empirical detail and important theoretical insight to this often undervalued field. This volume will be of great use to all those with an interest in communication and development and particularly to the growing number of students in development communication.-- Journal of South Asian Development
This collection offers perceptive insights and precise examples to prove that the field of communication for development and social change is indeed vibrant.-- Development Alternatives
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