Communication for Behavior Change: Volume II: Writing and Producing for Television and Film - Communication for Behavior Change (Paperback)
  • Communication for Behavior Change: Volume II: Writing and Producing for Television and Film - Communication for Behavior Change (Paperback)
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Communication for Behavior Change: Volume II: Writing and Producing for Television and Film - Communication for Behavior Change (Paperback)

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£21.99
Paperback 252 Pages / Published: 18/08/2015
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The book demonstrates how to create TV and FILM DRAMAS that encourage people to make positive behavioral changes to improve their lives.

The book teaches people how to:

* Create SERIAL OR STAND-ALONE DRAMAS that will appeal to a select audience

* Create characters that represent and attract the target audience

* Introduce subtle and convincing ways to improve the standard of living of the audience

* Conduct design workshops for preparing design documents that help script writers create `convincing' dramas containing the behavior-change message accurately

Publisher: SAGE Publications India Pvt Ltd
ISBN: 9789351501688
Number of pages: 252
Weight: 416 g
Dimensions: 241 x 184 x 8 mm
Edition: 2nd Revised edition

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