The book demonstrates how to create TV and FILM DRAMAS that encourage people to make positive behavioral changes to improve their lives.
The book teaches people how to:
* Create SERIAL OR STAND-ALONE DRAMAS that will appeal to a select audience
* Create characters that represent and attract the target audience
* Introduce subtle and convincing ways to improve the standard of living of the audience
* Conduct design workshops for preparing design documents that help script writers create `convincing' dramas containing the behavior-change message accurately
Publisher: SAGE Publications India Pvt Ltd
Number of pages: 252
Weight: 416 g
Dimensions: 241 x 184 x 8 mm
Edition: 2nd Revised edition
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