Positioned at the interface of culture and communication studies, the discourse in the book engages with multiple voices, bringing together academic scholars and grassroot social animators. Exploring seven different popular cultural forms, such as rituals, songs, narratives, calendar art, pamphlets, and so on, through 18 case studies, it goes on to suggest a complex model of communication. In this framework, cultures cannot be viewed as items exchanged in the hegemonic space of global communication. Cultural configurations display themselves as 'evolutive' forms of social communication that weave human beings into collectives and bind these collectives with one another-all permeated with the power parameter. Cultures 'perform' viable collectives when they come to be apprehended in a field of contending forces: a milieu of exchange, encounter, confrontation and possibly conflict.
This volume will be invaluable for students of communication, culture studies, sociology and journalism.
Publisher: SAGE Publications India Pvt Ltd
Number of pages: 504
Weight: 635 g
Dimensions: 215 x 139 x 30 mm
The volume which assembles a wide range of scholarly works that posit problematic yet convincing arguments towards a complete understanding of the concepts of culture, communication, and conflicts would be a useful resource for students and scholars of contemporary politics, media and society.-- The Book Review
This well-researched third volume in the series coming after the first two whose focus has been on the media, techniques and relations of communication is a good reference book for not only students pursuing disciplines of sociology, communication arts and culture but also to the faculty involved in teaching these subjects.-- Vidura
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