Communication and New Media: From Broadcast to Narrowcast (Paperback)
  • Communication and New Media: From Broadcast to Narrowcast (Paperback)
zoom

Communication and New Media: From Broadcast to Narrowcast (Paperback)

(author), (author)
£39.99
Paperback Published: 03/12/2006
  • Not available

This product is currently unavailable.

  • This item has been added to your basket
A new approach Using a political economy approach, the authors argue the era of mass communication-of broadcast communication to mass audiences-is over. In the digital age, audiences have been atomised down to a single individual with a mobile phone-the message is narrowcast to the audience, which is composed of singular citizen-consumers. Comprehensive introduction to media and communications Traces the historical development from mass communication to new technologies Examines the economic organisation of media old and new Presents theoretical frameworks about the media Explores how 'new' media extends and eclipses 'old' media Focuses not only on industries and technologies but also on their social and political impacts Introduces the unique concept of the surveillance economy Delivers a strong focus on ethics, regulation and governance Accessible and relevant, with real-world examples Packed with features to help students learn, including examples, case studies, chapter objectives, key words and concepts Focused and sequential in themes An engaging and direct style of writing Real-life examples from new media practitioners about their transition to new technologies Examples and case studies based on real knowledge of how the communication industries work

Publisher: Oxford University Press Australia
ISBN: 9780195553550
Weight: 874 g
Dimensions: 255 x 190 x 24 mm

You may also be interested in...

Signs & Symbols
Added to basket
DK
£19.99
Hardback
The Master Switch
Added to basket
£10.99
Paperback
The Culture Map
Added to basket
£20.99
Hardback
Paper: An Elegy
Added to basket
£9.99
Paperback
Personal Connections in the Digital Age
Added to basket
Making Social Worlds
Added to basket
Signs and Machines
Added to basket
Noise
Added to basket
£9.99
Paperback
Introducing Sociolinguistics
Added to basket
£28.99
Paperback
Good to Talk?
Added to basket
£23.99
Paperback
Reading People
Added to basket
How to Win Campaigns
Added to basket
£24.99
Paperback
The Body Language Bible
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.