Communicating in Crisis: A Theoretical and Practical Guide to Crisis Management (Paperback)Michel Ogrizek (author), Jean-Michel Guillery (author), Helen Kimball-Brooke (translator), Robert Z. Brooke (translator), Stephen A. Greyser (foreword), Helen Kimbell- Brocke (translator), Robert Z. Brocke (translator)
Paperback Published: 01/01/1999
- Not available
A concise theoretical formulation and a practical guide to managing the crises that corporate and other enterprises inevitably face. It provides an analysis of the field and a step-by-step approach to preventing full-scale, uncontainable disasters and corporate relations fiascoes, from which companies may never recover. The book is based on a wide range of examples and case studies, including an alleged worm infestation of McDonald's hamburgers and the worldwide recall by Perrier's of 160 million bottles of mineral water when word spread that the product had been contaminated by a toxic compound. For every instance cited, an appropriate communications strategy is suggested that would gain public trust and support, as well as keep business going. In addition to product use, the authors discuss industrial and institutional crises and the kinds of endemic panic to which enterprises are subject.
Publisher: De Gruyter
Weight: 195 g
Dimensions: 230 x 153 x 9 mm
You may also be interested in...
Please sign in to write a review
Simply reserve online and pay at the counter when you collect. Available in shop from just two hours, subject to availability.
Thank you for your reservation
Your order is now being processed and we have sent a confirmation email to you at
When will my order be ready to collect?
Following the initial email, you will be contacted by the shop to confirm that your item is available for collection.
Call us on or send us an email at
Unfortunately there has been a problem with your order
Please try again or alternatively you can contact your chosen shop on or send us an email at