This text gives students an understanding and appreciation of different cultures, and provides them with the practical skills for improving their communication with people from other cultures. It provides excellent motivation for students through compelling and numerous examples that force them to examine their own assumptions and cultural biases. The text is organized into three parts: the first defines both communication and culture and then makes the argument that intercultural communication is behavior that can be learned. The second part takes the elements of communication-such as perception, listening, verbal and non-verbal communication-and shows how those elements vary among different cultures. The authors then focus on these elements within contexts of business and education. The final part addresses the future of intercultural communication.
Publisher: Cengage Learning, Inc ISBN: 9780534215828 Weight: 499 g Dimensions: 241 x 190 x 13 mm Edition: 2nd edition
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