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Commodity Advertising: The Economics and Measurement of Generic Programs (Hardback)
  • Commodity Advertising: The Economics and Measurement of Generic Programs (Hardback)
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Commodity Advertising: The Economics and Measurement of Generic Programs (Hardback)

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£70.00
Hardback 294 Pages / Published: 03/06/1998
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Explores how advertising money is raised and spent, the economic effectiveness of commodity promotions and the differences between commodity and brand advertising. Forker and Ward evaluate the legislation, assessment rates and refund provisions of federal commodity promotion programmes.

Publisher: Lexington Books
ISBN: 9780029104057
Number of pages: 294
Weight: 454 g
Dimensions: 229 x 152 x 25 mm

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