Commoditization and the Strategic Response (Hardback)
  • Commoditization and the Strategic Response (Hardback)
zoom

Commoditization and the Strategic Response (Hardback)

(author)
£120.00
Hardback 244 Pages / Published: 19/02/2008
  • We can order this from the publisher

Usually dispatched within 15 working days

  • This item has been added to your basket
Organizations and those who work within them are under attack from the increasingly pervasive impacts of commoditization. With little to distinguish one company's products and services from another or one person's skills and capabilities from the next, organizations and workers alike are finding themselves trapped in the me-too hell of commoditization. For many this means the survival of the cheapest, as price becomes the principal basis for decision making. For others it requires them to think creatively to avoid the trap of commoditization, even though this may only provide a temporary respite. In this groundbreaking book, Andrew Holmes sets out why commoditization represents such a clear and present danger to every corporation and all white-collar workers. Starting with the nature of the commodities we are familiar with such as coal and cotton, Holmes moves on to describe how commoditization is affecting entire industries and is increasingly touching the work of the professional classes. The evidence is both fascinating and compelling and it is clear that the impacts of commoditization are far reaching. The author also outlines the impact of commoditization on an organization's strategy towards brand, supply chain, value chain, innovation, pricing and competition. He explores the implications for skills, attitudes and behaviours in the workplace before describing a series of strategies for avoiding the risk and exploiting the opportunities offered by a new commoditized world, such as outsourcing, innovation, offshoring, mergers and acquisitions, divestments and first mover advantage. Holmes offers organizations and white-collar workers a range of strategic responses which can be used to combat its worst impacts. And as commoditization continues to make inroads into the corporate and working worlds, this book will be an invaluable companion to addressing the challenges which it presents.

Publisher: Taylor & Francis Ltd
ISBN: 9780566087431
Number of pages: 244
Weight: 453 g
Dimensions: 246 x 174 mm


MEDIA REVIEWS
'...an interesting perspective on the impact of the rapidly changing world in which we live.' Economic Outlook and Business Review.

You may also be interested in...

Barbarians At The Gate
Added to basket
The Obstacle is the Way
Added to basket
Hegarty on Creativity
Added to basket
Getting to Yes
Added to basket
£9.99
Paperback
Business Adventures
Added to basket
£12.99
Paperback
What You See Is What You Get
Added to basket
The Snowball
Added to basket
£16.99
Paperback
No Angel
Added to basket
£12.99
Paperback
Zero to One
Added to basket
£10.99
Paperback
The Concise 33 Strategies of War
Added to basket
Good To Great
Added to basket
£22.99
Hardback
Start a Small Business
Added to basket
The Personal MBA
Added to basket
£12.99
Paperback

Please sign in to write a review

Your review has been submitted successfully.