Commitment-LED Marketing: The Key to Brand Profits is in the Customer's Mind (Paperback)
  • Commitment-LED Marketing: The Key to Brand Profits is in the Customer's Mind (Paperback)
zoom

Commitment-LED Marketing: The Key to Brand Profits is in the Customer's Mind (Paperback)

(author), (author)
£45.99
Paperback 306 Pages / Published: 24/01/2003
  • Not available

This product is currently unavailable.

  • This item has been added to your basket
Keeping and gaining market share is what most businesses strive for in the race to make brands profitable. In a hugely competitive world, customer loyalty has become a key area for concern. What would happen if you could go one step further and identify not just those customers who are loyal to your brand, but those who are truly committed to your product or service? This book helps you to do just that. Over ten years ago, Jannie Hofmeyr and Butch Rice created something called The Conversion Model -- a technique that analyses the degree of a person's psychological commitment to anything and everything. Marketers will be able to gain a strategic advantage within their market if they implement the thinking, tools and strategies outlined through the use of The Conversion Model in this book.

Publisher: Juta & Company Ltd
ISBN: 9780702162152
Number of pages: 306
Weight: 446 g
Dimensions: 180 x 260 x 17 mm

You may also be interested in...

Please sign in to write a review

Your review has been submitted successfully.