Collaboration in Tourism Businesses and Destinations: A Handbook (Hardback)
  • Collaboration in Tourism Businesses and Destinations: A Handbook (Hardback)

Collaboration in Tourism Businesses and Destinations: A Handbook (Hardback)

(editor), (editor), (editor)
Hardback 368 Pages / Published: 29/01/2015
  • We can order this

Usually despatched within 2 weeks

  • This item has been added to your basket
Tourism, travel and leisure (TTL) are highly diverse and fragmented industries. Alliances and partnerships can be used as a framework providing small and medium-sized tourism enterprises (which do not possess adequate resources or organizational capabilities) with opportunities to operate in a competitive business environment. This book will: (i) present the theoretical and analytical frameworks underlying business co-operation and alliances; (ii) analyse the main issues and aspects related to business partnerships; (iii) investigate the contribution of these alliances in the field of management and marketing of TTL businesses; (iv) examine and highlight the factors associated with their success and/or influencing the successful operations of such alliances at business and destination levels; (v) explore their adoption, application and management in various contexts of TTL businesses; and (vi) present and discuss case studies illustrating the various issues and aspects. The volume will conclude by providing management and marketing implications and recommendations for tourism business, destination managers and local planners to enable them to successfully operate such alliances.

Publisher: Emerald Publishing Limited
ISBN: 9781783508112
Number of pages: 368
Weight: 748 g
Dimensions: 240 x 165 x 24 mm

You may also be interested in...

Tourism in Global Society
Added to basket
Motivational Management Made Easy
Added to basket
Cross-Cultural Behaviour in Tourism
Added to basket
Pilgrimage: A Very Short Introduction
Added to basket
Responsible Tourism
Added to basket
So, How Long Have You Been Native?
Added to basket
The Business of Tourism Management
Added to basket
Strategic Managerial Accounting
Added to basket
The Orient Express
Added to basket
Managing World Heritage Sites
Added to basket


Please sign in to write a review

Your review has been submitted successfully.