Note: The hardcover edition of this book contained a chapter titled ""Priming as Proxy: Understanding the Subjectivity of Social Life,"" by D. A. Stapel. This chapter has been retracted by joint decision of the publisher and the book's editors.
Publisher: Guilford Publications
Number of pages: 415
Weight: 708 g
Dimensions: 241 x 170 x 25 mm
"Social psychologists have been waiting for a book like this for years. Finally, in one place, a practical how-to guide to the most widely used methods for conducting social-cognitive research. The contributors do a wonderful job of explaining both the best uses for these measures and the details of implementing them effectively. These chapters will be assigned in countless graduate seminars, and every social-psychological researcher will want to own this book as a reference."--Jeffrey Sherman, PhD, Department of Psychology, University of California, Davis
"To understand the cognitive processes involved in social phenomena, social psychologists routinely borrow methods from cognitive psychology. This book offers an excellent overview of these methods and ensures that readers can make good use of them. Each chapter covers one methodological approach, from its theoretical rationale and social-psychological applications to the nuts and bolts of its implementation in the laboratory. The book is suitable for graduate-level research methods classes in psychology and is highly recommended for seasoned researchers as well."--Norbert Schwarz, PhD, Charles Horton Cooley Collegiate Professor of Psychology, University of Michigan