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Co Opetition (Paperback)
Barry J. Nalebuff (author), Adam M. Brandenburger (author)
£8.99
Paperback
304 Pages /
Published: 15/09/1997
- Not available
This work uses game theory to rewrite business strategy, and offers a strategic way of thinking which combines competition and cooperation. The examples, including Intel, Nintendo and American Express, show not only how companies can utilize these strategies, but how industry as a whole can grow.
Publisher: HarperCollins Publishers
ISBN: 9780006387244
Number of pages: 304
Weight: 210 g
Dimensions: 196 x 129 mm
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