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Co Opetition (Paperback)
  • Co Opetition (Paperback)
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Co Opetition (Paperback)

(author), (author)
£8.99
Paperback 304 Pages / Published: 15/09/1997
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This work uses game theory to rewrite business strategy, and offers a strategic way of thinking which combines competition and cooperation. The examples, including Intel, Nintendo and American Express, show not only how companies can utilize these strategies, but how industry as a whole can grow.

Publisher: HarperCollins Publishers
ISBN: 9780006387244
Number of pages: 304
Weight: 210 g
Dimensions: 196 x 129 mm

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