Civic Dialogue in the 1996 Presidential Campaign: Candidate, Media and Public Voices - Hampton Press Communication Series: Political Communication (Hardback)Professor Lynda Lee Kaid (author), Mitchell S. McKinney (author), John C. Tedesco (author)
Hardback 272 Pages / Published: 31/10/2001
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An analysis of the various forms of political communicaton found in a presidential campaign and the effects of its messages on voters. The 1996 campaign, constructed through the interplay of candidate, media and citizen voices, is presented as a model that can be applied to any political campaign.
Publisher: Hampton Press
Number of pages: 272
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