• Sign In / Register
  • Help
  • Basket0
Choice and Preference in Media Use: Advances in Selective Exposure Theory and Research - Routledge Communication Series (Hardback)
  • Choice and Preference in Media Use: Advances in Selective Exposure Theory and Research - Routledge Communication Series (Hardback)
zoom

Choice and Preference in Media Use: Advances in Selective Exposure Theory and Research - Routledge Communication Series (Hardback)

(author)
£110.00
Hardback 464 Pages / Published: 03/07/2014
  • We can order this

Usually despatched within 2 weeks

  • This item has been added to your basket

Mediated messages flood our daily lives, through virtually endless choices of media channels, genres, and content. However, selectivity determines what media messages we attend to and focus on. The present book examines the factors that influence this selectivity.

Seminal books on selective media exposure were published in 1960 by Klapper and in 1985 by Zillmann and Bryant. But an integrated update on this research field is much needed, as rigorous selective exposure research has flourished in the new millennium. In the contexts of political communication, health communication, Internet use, entertainment consumption, and electronic games, the crucial question of how individuals choose what content they consume has garnered much attention. The present book integrates theories and empirical evidence from these domains and discusses the related research methodologies.

In light of the ever-increasing abundance of media channels and messages, selective exposure has become more important than ever for media impacts. This monograph provides a comprehensive review of the research on selective exposure to media messages, which is at the heart of communication science and media effects. It is required reading for media scholars and researchers, and promises to influence and inspire future research.

Publisher: Taylor & Francis Inc
ISBN: 9780805855159
Number of pages: 464
Weight: 862 g
Dimensions: 229 x 152 x 33 mm

You may also be interested in...

Keywords
Added to basket
£9.99
Paperback
Get Rich Blogging
Added to basket
£7.99
Paperback
Amusing Ourselves to Death
Added to basket
Flat Earth News
Added to basket
£9.99
Paperback
Photography: A Very Short Introduction
Added to basket
Media Studies: The Basics
Added to basket
Society and the Internet
Added to basket
Tragedy: A Very Short Introduction
Added to basket
The Uses of Literacy
Added to basket
Propaganda and the Public Mind
Added to basket
Selling Hitler
Added to basket
£10.99
Paperback
Buyology
Added to basket
£9.99
Paperback
Propaganda
Added to basket
£13.99
Paperback
Tubes
Added to basket
£9.99
Paperback
Brave New World Revisited
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.