Chocolate Wars: From Cadbury to Kraft: 200 Years of Sweet Success and Bitter Rivalry (Paperback)
  • Chocolate Wars: From Cadbury to Kraft: 200 Years of Sweet Success and Bitter Rivalry (Paperback)
zoom

Chocolate Wars: From Cadbury to Kraft: 200 Years of Sweet Success and Bitter Rivalry (Paperback)

(author)
£10.99
Paperback 352 Pages / Published: 23/06/2011
  • 10+ in stock

Available

  • This item has been added to your basket
Your local Waterstones may have stock of this item. Please check by using Click & Collect

The delicious true story of the early chocolate pioneers by the award-winning writer, and direct descendant of the famous chocolate dynasty, Deborah Cadbury

In 'Chocolate Wars' bestselling historian and award-winning documentary maker Deborah Cadbury takes a journey into her own family history to uncover the rivalries that have driven 250 years of chocolate empire-building.

In the early nineteenth century Richard Tapper Cadbury sent his son, John, to London to study a new and exotic commodity: cocoa. Within a generation, John's sons, Richard and George, had created a chocolate company to rival the great English firms of Fry and Rowntree, and their European competitors Lindt and Nestle. The major English firms were all Quaker family enterprises, and their business aims were infused with religious idealism.

In America, Milton Hershey and Forrest Mars proved that they had the appetite for business on a huge scale, and successfully resisted the English companies' attempts to master the American market. As chocolate companies raced to compete around the globe, Quaker capitalism met a challenge that would eventually defeat it. At the turn of the millennium Cadbury, the sole independent survivor of England's chocolate dynasties, became the world's largest confectionary company. But before long it too faced a threat to its very survival, and the chocolate wars culminated in a multi-billion pound showdown pitting independence and Quaker tradition against the cut-throat tactics of a corporate leviathan.

Featuring a colourful cast of savvy entrepreneurs, brilliant eccentrics and resourceful visionaries, 'Chocolate Wars' is the story of a uniquely alluring product and of the evolution, for better and worse, of modern business.

Publisher: HarperCollins Publishers
ISBN: 9780007325573
Number of pages: 352
Weight: 260 g
Dimensions: 198 x 129 x 25 mm


MEDIA REVIEWS

'What emerges from Deborah Cadbury's vibrant history is the growing importance of advertising, the birth of brands and the impact of the financial markets' appetite for profit over national interest or social welfare...most poignant is her portrait of an impressive pair of brothers...engaging and scholarly, confident and compassionate...less a family biography than an impressively thought-provoking parable for our times' Daily Telegraph

'This is history, brought bang up to date, in the hands of a master chocolatier-storyteller' Evening Standard

'There are fascinating things here...I relished the story of chocolate itself' Observer

'Clear, readable and richly detailed' Sunday Times

You may also be interested in...

D-Day Minute By Minute
Added to basket
Londoners
Added to basket
£9.99
Paperback
Empire of the Summer Moon
Added to basket
Auschwitz
Added to basket
£9.99
Paperback
Irish
Added to basket
£11.99
Paperback
The Road to Wigan Pier
Added to basket
The Spanish Holocaust
Added to basket
Call The Midwife
Added to basket
£8.99
Paperback
The Defence of the Realm
Added to basket
Guns, Germs and Steel
Added to basket
A Spy Among Friends
Added to basket
The Making Of The British Landscape
Added to basket
Friday Night Lights
Added to basket
The Scramble For Africa
Added to basket
Map Of A Nation
Added to basket
£10.99
Paperback
Down and Out in Paris and London
Added to basket

Please sign in to write a review

Your review has been submitted successfully.