Chinese Multinationals (Paperback)
  • Chinese Multinationals (Paperback)
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Chinese Multinationals (Paperback)

(editor)
£27.00
Paperback 300 Pages / Published: 23/10/2008
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This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management, etc.The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc.

Publisher: World Scientific Publishing Co Pte Ltd
ISBN: 9789812835598
Number of pages: 300
Weight: 476 g
Dimensions: 229 x 152 x 20 mm

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