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China Uncovered: What you need to know to do business in China - Financial Times Series (Paperback)
  • China Uncovered: What you need to know to do business in China - Financial Times Series (Paperback)

China Uncovered: What you need to know to do business in China - Financial Times Series (Paperback)

Paperback 252 Pages / Published: 25/02/2010
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"Extremely valuable for any company doing business in China. Thoroughly sets out the context and practical approach that every executive needs to know."

Edward Radcliffe, Partner, Vermilion Partners, Shanghai

"an excellent and complete book and a must read for everybody involved in China"

Rob Westerhof, former CEO Philips China

"A compact work loaded with hands-on, actionable advice taking much of the mystery out of China.." Tomas Casas Klett, entrepreneur in China and lecturer at the University of St. Gallen, Switzerland.


This is a question many businesses are asking, but not one with a simple answer. On the one hand, the opportunities are great; on the other, the complexities are many and China is changing so rapidly it can be difficult to keep up. This insightful, knowledgeable and clear-headed book by China expert Jonathan Story helps you tackle this question from a well-informed perspective. It shows you how to think clearly about the implications of doing business in China, and how to maximise your chances of success if you do decide to go for it.


China Uncovered shows you:

How to ensure your strategy reflects the pace of change, the unusual risks of operating in China and the business realities of this uncertain marketWhy government relations must be a core part of your business - and how to make your relationships with officials productive and beneficialHow to select the best way for your company to start business operations in China How to make the critical choice of location, taking account of a range of factors, from access to the attitudes of local authoritiesHow to understand the cultural differences you will face so you can get the all-important 'people issues' rightHow to develop a dual sales strategy  domestic and export  so your operation is not totally reliant on a new and unpredictable marketHow to use your brand to keep ahead of your competitorsHow to think about the importance of China to your organisation as a whole

Publisher: Pearson Education Limited
ISBN: 9780273708278
Number of pages: 252
Weight: 470 g
Dimensions: 234 x 156 x 19 mm


While there are many excellent books on business in China, frequently the emphasis is on what can go wrong and how to avoid problems, few penetrate the issues incisively and offer a masterful fixes. This is a MUST-READ for anyone contemplating doing business in China or already doing business there. Easy to read, well-written and wide in scope, this is a very useful volume for any business library. Having this book is like having ten China business gurus on your board.

Tan Yinglan, Author, The Way Of The VC - Top Venture Capitalists On Your Board

"Reading the "Thanks" list in the Foreword to Jonathan Story's superb coverage of what it takes to do business in China, tells you a lot about the book. The list reads like a "who is who" of global companies and their chairmen, CEO's, general managers and senior executives operating in China.

Diving into the book itself is about as close to living the real thing as you can get, and the experience of the author and his sources will be of invaluable help to those already on the ground there, as well as these planning to do so.

Readers not only learn what to expect, and what to do (and not to do), but even more importantly they will come away from reading the book with a much deeper understanding of why things are evolving as they are. Buy it. Read it. Learn from it. Enjoy it. It will be one of the best investments in China that you can make."

Derek Abell

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