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Children as Consumers - International Series in Social Psychology (Paperback)
Adrian Furnham (author), Barrie Gunter (Director of Research, Department of Journalism Studies, University of Sheffield) (author)
£14.99
Paperback
256 Pages
Published: 09/07/1997
Published: 09/07/1997
A general survey of how children become socialized into the consumer society, how they respond to advertising and other sales promotions, what they like and dislike, what they believe and disbelieve, and whether they need to be protected through special legislation and regulation.
Publisher: Elsevier Science & Technology
ISBN: 9780750635554
Number of pages: 256
Dimensions: 234 x 156 mm
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