Charity Marketing: Delivering Income, Services and Campaigns (Paperback)
  • Charity Marketing: Delivering Income, Services and Campaigns (Paperback)
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Charity Marketing: Delivering Income, Services and Campaigns (Paperback)

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£32.95
Paperback 288 Pages / Published: 01/07/2011
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This inspirational book explains how using marketing principles to underpin every aspect of activity can transform how not-for-profit organisations to meet need and achieve their objectives. Importantly it describes how commercial marketing concepts and theory, adapted to suit not-for-profit organisations, have a fundamental contribution to make to the quality, design and features of services as well as fundraising and campaigning.

Publisher: ICSA Publishing Ltd
ISBN: 9781860724596
Number of pages: 288
Weight: 435 g
Dimensions: 235 x 157 x 15 mm
Edition: 2nd Revised edition

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