Character Is Capital: Success Manuals and Manhood in Gilded Age America (Hardback)
  • Character Is Capital: Success Manuals and Manhood in Gilded Age America (Hardback)
zoom

Character Is Capital: Success Manuals and Manhood in Gilded Age America (Hardback)

(author)
£53.50
Hardback 224 Pages / Published: 30/09/1997
  • Not available

This product is currently unavailable.

  • This item has been added to your basket
In late nineteenth-century America, a new type of book became commonplace in millions of homes across the country. Volumes sporting such titles as The Way to Win and Onward to Fame and Fortune promised to show young men how to succeed in life. But despite their upbeat titles, success manuals offered neither practical business advice nor a simple celebration of the American Dream. Instead, as Judy Hilkey reveals, they presented a dire picture of an uncertain new age, portraying life in the newly industrialized nation as a brutal struggle for survival, but arguing that adherence to old-fashioned virtues enabled any determined man to succeed. Hilkey offers a cultural history of success manuals and the industry that produced and marketed them. She examines the books' appearance, iconography, and intended audience--primarily native-born, rural and small-town men of modest means and education--and explores the genre's use of gendered language to equate manhood with success, femininity with failure. Ultimately, argues Hilkey, by articulating a worldview that helped legitimate the new social order to those most threatened by it, success manuals urged readers to accommodate themselves to the demands of life in the industrial age.

Publisher: The University of North Carolina Press
ISBN: 9780807823538
Number of pages: 224
Dimensions: 235 x 156 mm

You may also be interested in...

The Electric Kool-Aid Acid Test
Added to basket
Phoenix Squadron
Added to basket
£9.99
Paperback
One Minute To Midnight
Added to basket
Che Guevara
Added to basket
£18.99
Paperback
The Last Days of Detroit
Added to basket
The Battle for the Falklands
Added to basket
Lost City of the Incas
Added to basket
Conquistadors
Added to basket
£9.99
Paperback
The Sugar Barons
Added to basket
£10.99
Paperback
JFK - An American Coup D'etat
Added to basket
The Penguin History Of Latin America
Added to basket
Not In Your Lifetime
Added to basket
Friday Night Lights
Added to basket
Nathaniel's Nutmeg
Added to basket
£10.99
Paperback
1491
Added to basket
£12.99
Paperback

Please sign in to write a review

Your review has been submitted successfully.