Changing Business from the Inside Out: A Treehugger's Guide to Working in Corporations (Paperback)
  • Changing Business from the Inside Out: A Treehugger's Guide to Working in Corporations (Paperback)

Changing Business from the Inside Out: A Treehugger's Guide to Working in Corporations (Paperback)

Paperback 280 Pages / Published: 01/05/2012
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Corporate responsibility is considered an oxymoron by much of society. Corporations are among the least trusted of our institutions; and the 2008 financial crisis, BP's oil spill in the Gulf of Mexico, and the collapse of the house of cards that was Enron have only added to public skepticism.

So, at a time when trust in corporations has reached an all-time low, why is interest in corporate responsibility at an all-time high? A plausible explanation is that increasing numbers of stakeholders are demanding responsibility from corporations. Hyper-transparency of corporate activities, fueled by disclosure laws and the Internet, has increased awareness to the point where corporate behavior is under constant scrutiny. Smart business leaders are aware of this scrutiny and of the high costs of a public scandal. They know that in the long run it is cheaper to act responsibly now than to dig out from a PR disaster later.

Tim Mohin is a veteran corporate responsibility practitioner who has led programs at Apple, Intel, and AMD. In this book, Tim tells us why he believes he is making a difference where it counts and how others can do the same. His book is a manual on how to steer the corporate supertanker toward doing good for people and our planet.

Changing Business from the Inside Out provides a fascinating roadmap to the corporate responsibility and sustainability field, from beginning a career, to forming a program, to navigating the complicated politics of a corporation. Mohin likens the corporate treehugger role to "being the designated driver at the corporate cocktail party". Throughout his book, he argues strongly that activists can accomplish more for the planet and society by serving as a voice of responsibility within the corporation rather than protesting outside the factory gates. Corporations are clearly the drivers of the world economy, and the corporate responsibility practitioner has an essential role in bringing ethical and sustainable values to the C-suite and making sure that they are accomplished.

Whether you are a practitioner needing advice, a mid-career professional wanting to change course, or an MBA wondering how to incorporate responsibility into your career, this book has the answers you need.

Publisher: Taylor & Francis Ltd
ISBN: 9781906093709
Number of pages: 280
Weight: 454 g
Dimensions: 234 x 156 mm


What does one do to get a job in the field of corporate social responsibility? And moreover, how do you excel at something so nebulous and undefined? ...

Turns out, Changing Business from the Inside Out: A Treehugger's Guide to Working in Corporations is the handbook I was looking for. Written by Tim Mohin, Director of Corporate Responsibility at AMD, the book offers critical pieces of advice and practical tips for current and aspiring professionals who believe they can make a difference through their careers ...

In this vacuum of trust in the marketplace, Mohin's book is a much-needed antidote for professionals and students who want to restore our economy, while protecting the environment and benefitting society, but lack the practical advice. Full article - CSRwire Talkback, 16 August 2012 - Aman Singh

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