Your Waterstones card is changing, introducing...
TELL ME MORE
Chains of Gold: Marketing the Ratings and Rating the Markets (Hardback)
  • Chains of Gold: Marketing the Ratings and Rating the Markets (Hardback)
zoom

Chains of Gold: Marketing the Ratings and Rating the Markets (Hardback)

(author)
£54.95
Hardback 226 Pages / Published: 01/01/1991
  • We can order this

Usually despatched within 3 weeks

  • This item has been added to your basket
"Broadcasters are bound to ratings with chains of gold which they are reluctant to break..." -Oren Harris, House of Representatives This comprehensive exploration of the evolution of broadcast ratings documents the experiences of ratings pioneers from past to present as they have developed a standardized network and local market ratings vocabulary. Buzzard traces the rise of Nielsen and Arbitron to their present position of dominance in the ratings business and also ties conceptual changes in the methods and terminology used to measure audiences to advertising and marketing and the competitive factors that shaped them.

Publisher: Scarecrow Press
ISBN: 9780810823563
Number of pages: 226
Weight: 408 g
Dimensions: 221 x 142 x 19 mm

You may also be interested in...

Mack The Life
Added to basket
£9.99
Paperback
Camp David
Added to basket
£8.99
Paperback
Curious
Added to basket
£8.99
Paperback
The Definitive Guide To Screenwriting
Added to basket
The Great British Sewing Bee
Added to basket
At My Mother's Knee...
Added to basket
Star Trek: Light-Up Starship Enterprise
Added to basket
That's Another Story
Added to basket
My Animals and Other Family
Added to basket
£9.99   £6.99
Paperback
Not That Kind of Girl
Added to basket
£8.99   £6.99
Paperback
Is It Just Me?
Added to basket
£8.99   £6.99
Paperback
Top Gear: The Cool 500
Added to basket
£25.00   £20.00
Hardback
In Plain Sight
Added to basket
£12.99
Paperback
More Fool Me
Added to basket
£8.99
Paperback
Doctor Who: Light-Up Tardis Kit
Added to basket
£6.99   £6.98
Mixed media product
May I Have Your Attention Please?
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.